How Can We Piss Off Our Customers Today? A P&G Case Study

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mediatechnology
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Re: How Can We Piss Off Our Customers Today? A P&G Case Study

Post by mediatechnology » Sun May 26, 2019 9:53 am

Not withstanding any good or bad intentions on the part of Gillette this provides a very convenient litmus test for Twitter, Facebook and their ilk at a time when they will use any excuse to ban dissenting voices.

I went to to the Gillette Facebook page and of the 50 or more comments all were rainbows and glowingly positive.
Except one.
It read something like "Thank you Gillette. This is about as refreshing and welcome as a stage four cancer diagnosis."

AI cannot understand sarcasm.

Facebook is using real-time AI to intercept posts before they are even made.
The beta test was the words "Alex Jones."

Facebook, perhaps in coordination with Gillette, are gaming this one to create (at least in their fucked-minds) an alternative reality.
Let's not forget that P&G pulled a lot of advertising from Facebook not too long ago.
Facebook will do anything to get that business back.
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Re: How Can We Piss Off Our Customers Today? A P&G Case Study

Post by JR. » Sun May 26, 2019 12:12 pm

Its all about the Benjamins and advertising for Facebook is big (really big) business... they may have already peaked and are desperately trying to hold onto what they had.

The modern divisive age of identity politics and newly empowered snowflakes on social media makes facebook ads a target rich environment.

It could be that simple...

JR
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Re: How Can We Piss Off Our Customers Today? A P&G Case Study

Post by mediatechnology » Mon May 27, 2019 4:47 am

It is indeed about the Benjamins but its also about marginalizing "normal."
That greater purpose has some back-stop funding we don't see.
There is an Obama-era Executive Order authorizing the use of psychological experiments on the American people.
That EO came with funding.

EDIT: Link to EO https://obamawhitehouse.archives.gov/th ... e-american
A growing body of evidence demonstrates that behavioral science insights -- research findings from fields such as behavioral economics and psychology about how people make decisions and act on them -- can be used to design government policies to better serve the American people.

...

To more fully realize the benefits of behavioral insights and deliver better results at a lower cost for the American people, the Federal Government should design its policies and programs to reflect our best understanding of how people engage with, participate in, use, and respond to those policies and programs. By improving the effectiveness and efficiency of Government, behavioral science insights can support a range of national priorities, including helping workers to find better jobs; enabling Americans to lead longer, healthier lives; improving access to educational opportunities and support for success in school; and accelerating the transition to a low-carbon economy.
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Re: How Can We Piss Off Our Customers Today? A P&G Case Study

Post by mediatechnology » Sat Jun 08, 2019 8:25 pm

Just finished off the last of the Gillette-made Old Spice a couple of days ago and tried my new replacement brand.

Tom's deodorant works much better. https://www.tomsofmaine.com/products/de ... perspirant
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Pakistanis Boycott Proctor & Gamble

Post by mediatechnology » Tue Jun 25, 2019 5:26 am

Pakistanis Boycott Proctor & Gamble After Feminist Detergent Ad Insults Islam

https://www.zerohedge.com/news/2019-06- ... ults-islam
In the ad, several women representing different professions - including a journalist and doctor - are seen pushing dirty sheets hanging on a clothesline off the screen. The sheets are printed with common refrains used to reinforce the oppression of women in Pakistan, including the question “What will people say?”, which heralds scandal every time a woman chooses to challenge gender norms.

The commercial ends with a close-up shot of the Pakistan women’s cricket team captain Bismah Maroof saying: “Stay within the house... these are not only sentences but stains”. -Gulf News
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Re: How Can We Piss Off Our Customers Today? A P&G Case Study

Post by JR. » Tue Jun 25, 2019 8:29 am

Pakistan is not a safe space... I recall a pakistani legislator being assassinated for opposing death sentences for insulting Islam.

JR
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Re: How Can We Piss Off Our Customers Today? A P&G Case Study

Post by mediatechnology » Tue Jun 25, 2019 9:26 am

SJW logic is to hunker down on digging the hole even deeper.
This is becoming fun to watch.
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Re: How Can We Piss Off Our Customers Today? A P&G Case Study

Post by JR. » Tue Jun 25, 2019 10:16 am

not that much fun...

JR
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Gillette Takes $8B Billion Dollar Write-Down

Post by mediatechnology » Thu Aug 01, 2019 6:21 pm

Gillette’s infamous “toxic masculinity” ad may cost Procter & Gamble more than anyone imagined in January. The year that Gillette launched its “We Believe” campaign and asked “Is this the best a man can get?” has coincided with P&G’s $8 billion non-cash writedown for the shaving giant.
That's 8 billion. With a b.
https://pjmedia.com/trending/gillette-l ... aming-men/
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Re: How Can We Piss Off Our Customers Today? A P&G Case Study

Post by JR. » Thu Aug 01, 2019 7:56 pm

P&G and the old boy's shaving cartel got spanked by cheaper upstarts. It appears you can't get away with raising prices too high.

Apple is already seeing sale drop off on their too expensive smart phones.

As much fun as this I suspect there are easily explainable market dynamics explaining the incredible shrinking Gillette (like too f'n expensive, in the face of aggressive smart competition).

JR
Don't only half-ass tune your drums. Visit https://circularscience.com to hear what properly "cleared" drums sound like.

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